Companies taking a serious look at using Social Media are facing key internal challenges to their efforts. This is just a short list, but these are ones I find in my discussions with executives on a weekly basis.
Measurable
How do we measure social media? In other words how can justify using social media as an additional ingredient. One of things executives are running into is a lot of start up firms not understanding the B2B/ B2C sales process; however they have a strong grip on social media. Without an understanding of both, many executives find start up marketing firms along with long standing ones not truly understanding the need and basis for measurables.
Scale
Scale is a huge challenge once you realize the validity to a strong social media strategy. Who is going to administer the strategy? Who will oversee it? How many people will it take? Do we outsource? These are all valid questions. Scale can be easily overcame with the right tools and delegation along with alignment with the proper social media firm.
Humanism
At the end of the day, social media may generate leads and engagement, but it still comes down to bringing it to a conversation. Social Media should always be viewed as an extension and ingredient of your marketing and engagement efforts. It should not be treated as a way to re-write basic interaction and engagement. It is just an ingredient to help facilitate much more interaction with your target market. So do your company a favor, be real and authentic when using social media.
I am sure you can come up with more, but these are three key points. What do you think?
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