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Seven LinkedIn Buzz Words

So you are on LinkedIn, now you just need to get past all the buzz words.  My hope is that by providing a short explanation of each of these terms it will allow you to speed up your success curve with LinkedIn. So here they are: 1st Degree, 2nd Degree and 3rd Degree ·         1st degree connections […]

Three Reasons Why All B2B Companies Should Be Blogging

I was recently reading an article by Chris Brogan and in the process of watching the engagement of comments Chris commented and asked the question:  “Is their anytime a company shouldn’t have a blog?” I thought this was a great question and it’s obvious to me that each reason why a company shouldn’t have a blog […]

LinkedIn Strategy: The 7 Phases of a LinkedIn Master Strategic Plan

In some recent conversations I have found myself challenged by top business people as to why they should enter the LinkedIn space. They have said to me statements such as, “LinkedIn is for job seekers, spammers, and marketers. I have no interest in it.” Now, please understand I am not in business to change people’s […]

Social Media ByPassing The GateKeeper

Business Development, Telemarketing, and Sales professionals battle everyday to find ways to get past the gatekeeper.  In the emerging market of Social Media many professionals are leaving this untapped opportunity on the table. Social Media has eliminated the gatekeeper in most cases.  How long will this window remain open know one knows, but it’s open. […]

50 Power Twitter Tips

Intent (Human Artist) Don’t read EVERY tweet. It’s perfectly okay. You have permission. Follow anyone who follows you (and unfollow spammers/jerks). Promote other people 12x to every 1 self-promotional tweet. Build lists to watch people who matter to you more closely. Retweet the good stuff from others. Sharing is caring. A lot of @replies shows […]

How Social Media Has Changed B2B Marketing

When it comes to business development and marketing it has become more complex and costly in prospect acquisition.  Companies are now awaking to using Social Media in not just B2C, but are realizing its potential in B2B. Here are some of ways social media has changed B2B Marketing. Client Prospecting– can now been done affordably through […]

How to Promote Your Business On Twitter

Can you promote your business on twitter? The answer is yes, you can promote your business on twitter and you can actually drive some really nice results with the right strategies. Here are a few tips to promote & generate engagement for your business on Twitter. 1.       Grow your twitter following by using search.twitter.com and […]