LinkedIn as been an amazing asset for my business and more specifically the ability to interact with my target market and peers within LinkedIn groups. Even with all the recent changes I still find significant value in LinkedIn Groups. These are just some of the reasons I still find value with the groups.
1. LinkedIn has added more moderation controls to the groups which is creating more vibrant and relevant conversations.
2. You are able to post industry specific questions and discussions that get great participation. Resulting in new warm leads.
3. The ability to message privately the group members from discussions. This is a very powerful tool when you can take a conversation private when you see an opportunity for more direct engagement.
4. Being able to post your upcoming events in industry specific groups can help get your event the attention you may be looking to attract.
That was a short list of reasons why LinkedIn Groups still deliver great value. What are some other points you might add about LinkedIn Groups?
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