Can LinkedIn status updates be effective for your business? I believe the answer is YES. I think it comes down to understanding a few best practices that I have discovered over the last couple of years. These are just a few of the top tips for success using LinkedIn status updates.
1. Post updates Monday through Thursday during working hours. This will give you the best opportunity to be read. Why? Most people are not as active Friday through Sunday on LinkedIn.
2. Include a link for people to click through to learn more or receive some valuable resource for free.
3. Use the 12:1 Ratio, by offering 12 great pieces of valuable information before you try to sell our brand or service with 1 status update.
4. Load your status updates with “keywords” and buzz words that are noticed by your target market.
5. Track the effectiveness of your status updates using “tracking” URLs. Once you have identified the most effective status updates you can then build around those formats and themes.
To learn more on Status Updates read this article, “How to Create Killer Status Updates”
That’s was five tips to success with LinkedIn Status Updates. What tips might you add that have been helpful for you?
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