The 7 Habits of Highly Successful Companies on LinkedIn

So you’re exploring the best practices of LinkedIn for your company or business? Learn how to effectively position yourself on LinkedIn with these seven strategies.
1. Their corporate profile is optimized properly.
The first sentence in the description is written well for others to derive what you do in that first sentence.
Your Corporate Profile is keyword optimized to your industry.
2. They participate in the Q&A portion of LinkedIn. With over 170 plus industries participating on LinkedIn and people seeking quality answers. Many turn to LinkedIn Q & A as they know they will get quality answers and advice. By participating in this you can become recognized experts voted on by the community of people who ask the questions.
Dedicated personnel to answer questions in specific topic groups that pertain to your target markets.
Each answer is tagged or finished off with a standard signature that lets readers who your company is.
3. They take advantage of the Events Application.
This is a great way to draw attention to your companies events, tradeshows, expo’s, or other public and industry events. By simply using this tool on Linkedin your event will be indexed by Google. If optimized with keywords properly you can drive serious attention to events and your target that is on LinkedIn.
4. They set a standardized paragraph and key specialties that goes in all employees LinkedIn profiles. When done so properly this effect the order your employees rank in search results.
5. They take full advantage of the Advanced Search application to find contacts for business development, client engagement, and event marketing.
6. They add misspellings of their company name as a notation in their corporate profile so they can be found in the company search directory if someone misspells their name.
7. They upgrade to the paid subscription in order to use LinkedIn’s more advanced search system and to send in-mails/ messages to people whom you have no connection to on LinkedIn.
These are just seven effective strategies companies should be using, can you think of anymore?

Comments

  1. There is activity for the company on LinkedIn using applications like Company Buzz, Slideshare presentation, polls etc …

    Company is represented by its employees … More employees participate, more prominent company will become.

  2. Very good article! I am always learning how to use Linkedin.. always surprised in the good way.

  3. Excellent ideas. Great complement to the blog about LinkedIn and B2B companies http://wp.me/pY0GT-4v

  4. Vijay shah says:

    It shows an important of Linkedin for business circle.
    Thanks for sharing valuable strategies.

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